Leopold Business Statistics 2025
Statistical area (SA2)
VIC · SA2 203021044 · Geelong (SA3) · Area overview
- Actively trading businesses
- 760
- Population (SA2 ERP)
- 13,869
- Per 1,000 residents
- 54.8
- Business growth YoY
- 3.4%
Whole SA2, not a single suburb
- Prior year businesses
- 735
- Change vs prior year
- +25
- Active ABNs (mapped)
- 3,612
≠ currently trading
If you searched for a suburb, these numbers are for the whole statistical area, not a council suburb boundary. ABS publishes business and population counts at SA2, not suburb. Why SA2, not suburb?
New ABN status (12m cohort): 469.
Businesses by employment size
ABS CABEE employment size bands (data as at 2025-06-30)
| Employment size | Businesses | Share |
|---|---|---|
| Non-employing | 495 | 65.1% |
| 1–4 | 213 | 28.0% |
| 5–19 | 52 | 6.8% |
| 20–199 | 9 | 1.2% |
| 200+ | 0 | 0.0% |
ABN entity types
Active ABNs mapped to this SA2 via postcode (3,612). Entity type is from the ABR public extract — not the same as ABS actively trading businesses.
| Entity type | Active ABNs | Share |
|---|---|---|
| Individual / sole trader | 1,843 | 51.0% |
| Private company | 671 | 18.6% |
| Discretionary services trust | 290 | 8.0% |
| Self-managed super fund | 266 | 7.4% |
| Discretionary investment trust | 199 | 5.5% |
| Family partnership | 88 | 2.4% |
| Fixed unit trust | 77 | 2.1% |
| Other incorporated entity | 55 | 1.5% |
| Other | 123 | 3.4% |
Businesses by industry
ABS CABEE — ANZSIC division (data as at 2025-06-30)
All industries
| Industry | Businesses | Share | YoY |
|---|---|---|---|
| Construction | 241 | 31.7% | -1.2% |
| Transport, Postal and Warehousing | 70 | 9.2% | 16.7% |
| Health Care and Social Assistance | 55 | 7.2% | 5.8% |
| Other Services | 55 | 7.2% | 10.0% |
| Professional, Scientific and Technical Services | 50 | 6.6% | 0.0% |
| Rental, Hiring and Real Estate Services | 47 | 6.2% | 9.3% |
| Administrative and Support Services | 47 | 6.2% | 2.2% |
| Retail Trade | 45 | 5.9% | 7.1% |
| Accommodation and Food Services | 35 | 4.6% | 6.1% |
| Agriculture, Forestry and Fishing | 23 | 3.0% | -8.0% |
| Manufacturing | 21 | 2.8% | -12.5% |
| Financial and Insurance Services | 19 | 2.5% | -9.5% |
| Arts and Recreation Services | 16 | 2.1% | -11.1% |
| Wholesale Trade | 15 | 2.0% | 15.4% |
| Education and Training | 11 | 1.4% | 0.0% |
| Information Media and Telecommunications | 4 | 0.5% | — |
| Mining | 3 | 0.4% | 0.0% |
| Electricity, Gas, Water and Waste Services | 3 | 0.4% | — |
Fastest-growing industries
- Transport, Postal and Warehousing16.7%
- Other Services10.0%
- Rental, Hiring and Real Estate Services9.3%
- Retail Trade7.1%
- Accommodation and Food Services6.1%
Industries with more relative room
Under-indexed vs similar SA2s in VIC (density per 1,000). Use as a research starting point — not investment advice.
| Industry | Local /1,000 | vs peers | Businesses |
|---|---|---|---|
| Professional, Scientific and Technical Services | 3.6 | 0.38× | 50 |
| Rental, Hiring and Real Estate Services | 3.4 | 0.40× | 47 |
| Wholesale Trade | 1.1 | 0.44× | 15 |
| Agriculture, Forestry and Fishing | 1.7 | 0.45× | 23 |
| Financial and Insurance Services | 1.4 | 0.45× | 19 |
| Education and Training | 0.8 | 0.50× | 11 |